You’ve probably seen websites that try to cram everything onto the home page. The problem with this is that it unnecessarily complicates the user experience. There is no clear path for new users to take, which means you’re leaving potential clients to navigate your site by chance, rather than strategically leading them where you want them to go.
For a building and construction website, it’s important to think about how a new user will interact with this site. This normally comes down to:
- Knowing who you are and what you do.
- Knowing where you’re located or what area(s) you service.
- Understanding what services you provide, how you work, and why you’re different.
- Viewing your past projects.
And most importantly, getting off your home page!
This is crucial.
Your home page is really just a teaser. Another way to think of it is like a roundabout – you want to encourage people to move off your home page and “into” your website as quickly as possible.
A simple, minimal design strategy is key. Something that displays essential information in a way that is familiar to users and leads them in a direction you want them to go.
What’s your ideal user journey on your website? Tell us in the comments.